TECHNOLOGY / HEALTH CARE

Case Study : StrataCare

How Did We Learn What Customers Craved? We Asked.

StrataCare, a start-up spin-off of a well-established company, was on a mission to build its identity quickly. In their world of corporate B2B, standing out from the competition meant taking a risk. After in-depth research with their target markets, The Identity Group developed a comprehensive branding campaign that took off faster than a speeding bullet. We provided graphic identity and all of its applications; developed and launched a tradeshow booth and promotion program; and designed and delivered an innovative series of direct mail pieces that brought immediate, positive reaction.

The Results: Within nine short months, StrataCare became a household name in its industry. Dedicated to truth, justice and bill review savings – the American way.