MANUFACTURING / TECHNOLOGY

Case Study : Stadco

The Best Defense is a Streamlined, Strength-Based Position.

With the "Cold War" long over, manufacturing giant Stadco needed to branch out beyond the aerospace and defense industries to other markets. The Identity Group repositioned them as a high- tech manufacturing leader that sets the standard for quality in all its areas of business, and developed a new graphic identity and branding campaign that included an extensive marketing promotion package.

The Results: The company’s repositioning was a success and their fiscal strength is on solid ground.