HEALTH CARE

Case Study : Ocadian Hospitals and Care Centers

Crafting a New Identity for a Respected Care Provider.

After 25 years as Guardian Health Group, this Northern California company bumped into Guardian Life Insurance on the Internet. Knowing that The Identity Group specializes in naming and corporate identity, the health care company retained our services for a change — new name, new logo, signage, stationery, Web site and public awareness campaign.

The Results: Two years later, Ocadian Hospitals and Care Centers and their 16 affiliate facilities are well-known and highly respected within their marketplaces.