HEALTH CARE

Case Study : Methodist Hospital Hip and Knee Center

Building an Audience By Focusing on Results.

The Identity Group developed a comprehensive campaign to promote the joint replacement program at Methodist Hospital. The campaign included extensive direct mail to people 55+ within the hospital’s service area, and focused on the reasons hips and knees eventually became painful, and how surgery could restore people to their favorite activities. We also focused on the hospital’s complete personal care and great outcomes. Recipients were invited to four different seminars over a six-month period. At the seminar they were given an informative brochure. And once they elected to have the surgery, they received a step-by-step educational binder that coordinated with all of the other materials.

The Results: The hospital "sold out" every seminar, attracting the maximum of 185 people at each.