MANUFACTURING / Durable Medical Equipment

Case Study : The Med group

It’s not just what you say, It’s how you say it.

Customer Knowledge Translates to Effective Advertising.

Understanding target markets’ wants, needs and motivations – their "hot buttons"– is critical to a successful promotional campaign. The Identity Group took the time to understand what medical case managers needed from a national chain of durable medical equipment vendors. Research was followed by a combination of direct mail and journal advertising that reaped very durable rewards, in the form of managed care purchasing contracts.

The Results: Within the first year, The MED Group went from a baseline of no managed care contracts to more than a dozen, which translated into hundreds of thousands of dollars.