BUSINESS to BUSINESS (B2B)

Case Study : Mr. Hampton

It’s not just what you say, It’s how you say it.

Nostalgia + Identity x (A Great Catalog) = Growing Sales.

The Identity Group developed a comprehensive marketing promotion program for this innovative start-up. The initial campaign included the development of a company identity — naming, logo development and graphic applications, direct mail and the company’s first 200-page catalog. The company communicates its customer service philosophy through nostalgic graphics that remind its science teacher customers of an era when "How can I help you?" was a sincere question, followed up by a diligent plan of action.

The Results: Mr. Hampton’s switchboard is lighting up and business is booming. Golly Mr. Hampton, now you’re gonna have to fill all those orders.