USC & Childrens Hospital LA

Doctors are people too.

USC & Childrens Hospital LA

It's a little-known fact that the physicians at Childrens Hospital Los Angeles are also on the faculty at the Keck USC School of Medicine. This campaign lets the public know in a subtle way, by informing the reader that they are, in fact, teachers, physicians and researchers. These human interest vignettes add another dimension to the doctors in the eyes of the public, while making the doctors at Childrens Hospital feel more a part of the USC family.