St. John's Hospitals

Sometimes it pays to follow directions.

St. John's Hospitals

Everyone knows that men just won't read maps. So why not take advantage of this scenario to point out that the way to gain access to St. John's Hospitals in Ventura County is to listen to the directions on the radiospot. This is a perfect match of media and message and is reinforced in print ads, too -- "All roads lead to St. John's." -- with maps featuring the health plans that provide access to both convenient locations.