Presbyterian Intercommunity Hospital

The successful resolution of an identity crisis.

Presbyterian Intercommunity Hospital

When the very name of an institution is a source of confusion in the marketplace, there's vital work to be done. Extensive research was conducted, followed by the development of a distinctive new identity along with a graphic representation and a color palette. This was rigorously tested before being launched because the deployment of a new identity would require a tremendous capital investment. The result was an overwhelmingly positive acceptance months in advance of the estimated timetable.