
"The Next Generation of Care" was a fundraising promotional campaign.

Designed to support a $120 million capital campaign.

It included highly targeted direct mail

Strategic newspaper and magazine advertising and Web advertising and...

A longstanding tradition lives on.
Methodist Hospital
Methodist Hospital has a proud and lengthy heritage in excess of 100 years. To continue its mission into the next century, it was essential that the next generation enthusiastically adopt the cause and raise the necessary funds for ongoing initiatives. A multifaceted campaign was created to reach a broad target audience and communicate the importance and value of Methodist Hospital in the community. To date, in excess of $120 million has been funded as a result of the Next Generation effort.





