Good Samaritan Hospital

Good Ads, Great Results.

Good Samaritan Hospital

When Good Samaritan Hospital was ranked in the Top 50 US Hospitals in a recent HealthGrades survey, the impulse was to feature it in an ad campaign. But upon further consultation with The Identity Group, it was decided to honor the doctors that made it possible for Good Sam to have achieved such a high ranking. The campaign congratulated the doctors with the winning headline, "Good Sam, Great Doctors." Both the sentiment and the campaign were a resounding success. So much so, in fact, that doctors have been very anxious to be a part of the campaign, which is now in its third year. The campaign includes direct mail, radio, web and newspaper advertising.