CalOptima One Care

The Power of One Grows Exponentially.

CalOptima One Care

Although the audience speaks a wide range of languages -- English, Spanish, Vietnamese to name just a few--this campaign captured the universal language of the heart with the power of the hand. That's the power of one. And it spoke loudly and clearly in this direct mail effort for CalOptima in Orange Country, California. These marketing pieces are especially challenging because, not only must they be compelling, they must be compliant with state governmental regulations.