Bright Health Physicians

A gentle reminder becomes a powerful motivator.

Bright Health Physicians

While most people know that the choice of a physician will determine the hospital to which they will be admitted should the need arise, the thought is usually far from top-of-mind. Through a series of reminder-style open-enrollment ads, this physicians group gently refreshed the reader's memory of their affiliation with this specific hospital. And when the hospital is highly rated, the "halo-effect" enhances the reputation of the physicians group. A nice outcome for all of the parties involved.