A matter of mutual understanding and respect.
Bakersfield Memorial Hospital
Relax. It's Ok. We'll do the heavy thinking. An entire campaign dedicated to telling a community it doesn't have to think about health care. They can leave that to the hospital. It sounds simple. And it makes so much sense. That's why it works. The message is the same in every media -- TV, print, outdoor, radio. Bakersfield Memorial Hospital has the specialists for whatever is needed. Every minute, every day. What could be more reassuring for a community than that? It's this message that makes Bakersfield Memorial the hospital of choice in Kern County.
